Success

5 Keys of Marketing
Knowing What Business Metrics to Measure

Knowing What Business Metrics to Measure

Knowing What Business Metrics to MeasureThere are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that being happy and content with the enjoyment of your craft is bad, but as a business, you must eventually turn a profit. Then, you can look at other financial core metrics like cash flow, accounts payable, accounts receivable, direct costs, operating margin, and cash burn rate.

Read more

Stop the They

Stop the They

In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a wide variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word that people dealing with customers should really REMOVE from their vocabulary. By removing this word, those individuals were able to more smoothly interact with customers and resolve issues quickly. 

Read more

Success in Apparel Sublimation

Success in Apparel Sublimation

One of the real areas for Success in Apparel Sublimation is in the value proposition. Like it or not, polyester is here to stay, and the ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration.

Read more

Success in Apparel Sublimation

Success in Apparel Sublimation

One of the real areas for Success in Apparel Sublimation is in the value proposition. Like it or not, polyester is here to stay, and the ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration.

Read more