A tip I give when building a website is to make sure all external links open in a New Tab, as opposed to people just leaving your website to go check something out that you suggested they click on. A great example of this would be links to your social media accounts. We will use Facebook as an example. They currently have 2 BILLION monthly active users. I’m guessing you have fewer people coming to your website monthly. So they don’t need any help from you. But you do want people to check out your Facebook page so you link to it from your site. Then they go to check it out and you have them leave your site to go there. Then they get a notification from Facebook that the latest Cat Video is live and now they are down that rabbit hole. They completely forget about your site. If you had Facebook open in a new tab, they could go watch their cat videos, then when they are done they would see your site in their tabs and remember that they needed to buy 10,000 shirts from you. So here is how you do it.
Q: If I’m a decorator that offers solely wearables, is there a way to calculate whether adding promotional products or personalized gift to my offerings will be profitable, or if it’s more practical to contract out such items?
Emails have been a topic of conversation at the office recently. We use emails for internal and external communication on several different levels. For example during the week of May 11th, my stats are as follows:
An average of 200 received emails and 50 sent emails a day just for me! Given the large quantity of information in a short period of time, I thought it would be a good idea to share some tips gathered from several Internet resources to help us all make the most of email as a business tool in today’s society. Please note, that the resources I referred to below are referenced at the end of this blog.
When talking to people about how things are going in their business, I have discovered some common tasks. People who have successful businesses are doing certain things on a regular basis that appear to be similar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes … Read more
Today is all about celebrating! It’s about being excited and looking forward to our successes. Having your own business is fun and rewarding, but will also challenge you in more ways than you could ever know. Which in turn will make you a better person. Those of you that have kids, will understand the similarities … Read more
Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win … Read more
Many of us are somewhat proficient with professional graphics programs like Adobe Photoshop or Corel Draw so using an online design tool might seem like a waste of time. But I have discovered a couple of pretty good graphic design tools that especially for marketing and social media have become invaluable to me. I want to share them with you and … Read more
News flash… Social Media is here to stay. Think about the course of your day, how many times are you on Facebook, or how many times during the course of a news broadcast is Twitter mentioned or how many times do you look up a review of something before you buy on Yelp or Google … Read more
Having run my own small business and having other positions where I worked from home, I have thought about the ups and downs of working from home. I also understand that working from home is sometimes the most affordable way to get your small business off the ground, so I know that many of you reading this most likely work from home.