Small Business Marketing

Proven Business System
Targeted Niche Markets and Sublimation

Targeted Niche Markets and Sublimation

Sales

Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes … Read more

Developing a Marketing Funnel

Developing a Marketing Funnel

Sales

Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies … Read more

Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Small Business Marketing

Google Ads vs. Facebook Ads Why specifically Facebook and Google Advertising?  When we think of digital marketing we think of Google and Facebook. Both of them being dominant in their respective fields. Googling has become a verb all on its own. When we look for a new restaurant, I no longer tell my wife, “Hey … Read more

True Costs of Your Business

True Costs of Your Business

Management

Maximizing your profit while still being competitive all begins with knowing your true costs.  Over the many years I have spent chatting with decorators at trade shows and helping small businesses, I have found that people struggle to set prices because they don’t have a good cost basis to rely on.

Do Sweat the Small Stuff

Do Sweat the Small Stuff

Management

Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business.

Attracting the Right Customer For Success

Attracting the Right Customer For Success

Customer Service

Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as customer-centric … Read more

Top Ways to Drive Traffic to Your Small Business’s Website

Top Ways to Drive Traffic to Your Small Business’s Website

Small Business Marketing

What’s the most important part of any website? Is it the overall design, or the theme you use in WordPress? Is it perhaps the quality of your video content and images? Maybe you think it’s the content on your blog or the quality of your SEO strategy.

While I do agree that these components are foundational to a successful website, I would argue that the most important factor of any website is the quality and quantity of the traffic it hosts.

After all, without qualified leads or traffic of any kind, your website is essentially useless.

Though forms of social media marketing shouldn’t be excluded from your overall digital marketing campaign, realize that you can use your website as a landing zone by which traffic from other sources can further engage with your business. So, let’s take a closer look at the top ways you can drive traffic to your website.

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What are the best ways to market a small business?

What are the best ways to market a small business?

Small Business Marketing

There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to market a small business.

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How Do Transactional Emails Read to Your Customers

How Do Transactional Emails Read to Your Customers

Customer Service

Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers?

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Changing SEO Strategies

Changing SEO Strategies

Small Business Marketing

I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules constantly, and the other search engines try to keep up. You think you have your strategy all heading in the right direction, but then change happens, so you can’t just set it and forget it. You have to look ahead to the next change coming.  Google changes its search formula on average 550 times per year. Most of these changes are minor, but some will change things in a significant way as to how your site shows up in the page rankings. They want to provide their customers (the people asking Google questions) with the best experiences, so their systems are growing and getting smarter all the time, hence these constant changes.

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