Customer Experience

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How Do Transactional Emails Read to Your Customers

How Do Transactional Emails Read to Your Customers

Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers?

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Being Customer Centric EQUALS More Profits

Being Customer Centric EQUALS More Profits

We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit on an order here or there? What if you put your future investments into ways to help your customers meet their goals, not your short-term metric driven selfishness? What if you made the customer the center of your business, the basis of how you and your employees make decisions? Is that a MORE profitable way to operate your business? 

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Connecting Your Team

Connecting Your Team

You must connect your team! The other day while I was waiting in line at the security checkpoint for my flight, my co-worker made a very good point about the seeming lack of communication between the airline and the TSA. The airlines know exactly how many people they have coming to the airport for a flight … Read more