As we work to create a growing business, we often find ourselves caught in a relentless cycle of day-to-day tasks, leaving little room to step back and view the bigger picture. The concept of working ON your business, rather than getting bogged down working IN it, is a transformative mindset that promises not just growth, but a rekindling of the passion or zest for why you started your business to begin with. “I don’t have time for that,” you might think, or “Isn’t that just diverting from crucial daily tasks?” But what if I told you that finding time isn’t about searching—it’s about creating? And it’s not just beneficial; it’s non-negotiable for your business’s growth and your fulfillment.
Why Spend Time Working ON Your Business
Ready to talk about an uncommon mindset that I believe is a FUNdamental topic that every business owner must understand? That mindset is the distinction between working ON your business and working IN it. I want you to understand why you must make the distinction and why you must find a way to commit time to work ON your business, not just always in it. This distinction might seem subtle, but it can be the game-changer in how you approach your business and, ultimately, how successful you become. Share in the comments your thoughts on working ON your business versus working IN it. Do you make time to work ON your business currently? If not why? Do you see the value in working ON your business?