As 2024 unfolds, we are nearly four years past the onset of the COVID pandemic, a period that has seen transformative shifts in various sectors, including the decorated apparel and personalized gift industry. These years have not only witnessed a departure from traditional methods but have also ushered in new, innovative approaches to better serve our customers in the evolving landscape of the personalized apparel industry. Despite the challenges that remain, each obstacle presents unique opportunities for growth and innovation. In my conversations with numerous industry professionals on the 2 Regular Guys Podcast and through my work with Our Success Group supporting hundreds of small businesses, I’ve gained insights that shape my forecast for the decorated apparel trends 2024 and the broader personalized products community.
I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle … Read more
This list is a fairly complete list of all the parts and accessories a company would need to have a successful transfer business. This list is for a professional shop set-up that should be able to handle most jobs that are right for laser transfer. This would include light garments, dark garments, and hard surface items. Please note that as of the writing of this post, I do not have any stake in any of these companies and do NOT sell any of the products. These are just my opinions from past experience.
Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, so here are some tips, tricks, and examples for you.
What is the printing on demand market? The print on demand market is when you travel to an event or specific location to be with potential customers and decorate apparel or other items on the spot. This can be as straightforward as having pre-done transfers so you can heat press the customers chosen transfer onto their chosen shirt size and color. It can also be as intricate as having online design tools and templates with the ability to do onsite photography to then digitally create items like photo panels, cell phone cases and again even apparel. Typically, this market is serviced by a heat press and transfers and/or digital decoration, noting occasionally, screen print garments are done.
I get to attend dozens of trade show every year. At these shows I learn something new each time, but I also notice that for the 17 years I have been attending our industry trade events most people have some of the same questions, just worded a different way. Many of the people attending are new to our heat printing industry. One of the biggest questions that I get from those folks is what are the best heat printing types to use for printing garments? The answer to this questions can be a bit of a challenge as there is not one magic bullet set-up that is going to decorate all types and colors of garment. Each process has its pros and cons. I typically answer that question by asking them what their target market is and going from there. Since this is a blog and starts out as a one sided conversation I figured the best way to answer that question would be to give you a brief rundown of the 5 main heat printing types.
Recently I was asked by the good folks at A&E Magazine some questions about the awards industry and how it relates to sublimation. Here are my answers: Q: Could you provide a general state of the industry report, specifically how the growth or decline has affected the market and what that means for the awards and … Read more