Management

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Foundations of Advertising

Foundations of Advertising

Foundations of AdvertisingAdvertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right potential customers. The first key to good advertising is having a good plan. The plan and corresponding goal can’t be “I want more customers”. Rather, it should be more like “I want 10 new customers that buy full-color black shirts in quantities less than 12 in the next 3 months.” This would be S M A R T Goal which means Specific, Measurable, Achievable, Relevant, Trackable.

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Knowing What Business Metrics to Measure

Knowing What Business Metrics to Measure

Knowing What Business Metrics to MeasureThere are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that being happy and content with the enjoyment of your craft is bad, but as a business, you must eventually turn a profit. Then, you can look at other financial core metrics like cash flow, accounts payable, accounts receivable, direct costs, operating margin, and cash burn rate.

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Being Customer Centric EQUALS More Profits

Being Customer Centric EQUALS More Profits

We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit on an order here or there? What if you put your future investments into ways to help your customers meet their goals, not your short-term metric driven selfishness? What if you made the customer the center of your business, the basis of how you and your employees make decisions? Is that a MORE profitable way to operate your business? 

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Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard

Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard

Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to make decisions and solve problems because they have a guide.

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Becoming your Customers Singular Supplier; Not a Commodity

Becoming your Customers Singular Supplier; Not a Commodity

Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the commodity bucket.

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5 Important Factors of a Business Plan

5 Important Factors of a Business Plan

In my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars knows I’m a huge advocate of having a business plan. But I wanted to take that advocacy past just promoting a business plan, and give you the 5 things that I have seen to be part of a good business plan. So, let’s explore those 5 important items every business plan must include.

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A Quick and EASY Way to Increase Your Sales

A Quick and EASY Way to Increase Your Sales

This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.

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5 Keys to Being a Good Business Person

5 Keys to Being a Good Business Person

What makes a good business person can mean different things to people, but I have noticed some similar traits all good business people have in common. A business person to me is someone who is focused on their career, they have goals to grow and achieve more in their chosen profession and they lead people in one way or another. Here are 5 things I have seen be key parts of what it means to be a good business person.

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Lead with Confidence

Lead with Confidence

Leadership is a funny thing and honestly, most “leaders” or managers of people get it completely wrong. We have this vision of a leader in our society of these hard-nosed,hard-charging, yelling and screaming “get it done” type people. These are called the Heroic Leaders and these are the leaders we have learned about since school … Read more

IS IT POSSIBLE TO BUY A GOOD/CHEAP (INSERT PRODUCT HERE)?

Is it possible to buy a GOOD/CHEAP (Insert Product Here)?

If you spend any time on the industry message boards or Facebook groups, the overwhelming theme for most people’s questions about equipment or supplies revolves around “I got the cheapest press I could find”, or “what do you think about this cheap ink?”. Unfortunately engaging in a conversation about the “cheap” item will end up poorly, and there will be someone who has made it “work”. I tend to move along and just worry that we will have another person in our industry who is going to struggle to create a successful business long term.

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