If you’ve been following along the past few weeks, (Building a Business on Your SVPs, Sustaining Your Success, and Leading with Your WHY) you know we’ve been talking about something big so it is important to solidify your plan to create a business you love. This is where many business owners hit a wall. They gain clarity on their reason, but they don’t know how to turn that into practical business strategies that lead to success. The OSG framework will guide you from awareness to a business structured for long-term growth.
Leading with Your WHY: The Key to Attracting and Retaining Customers
If you’ve ever felt stuck competing on price or struggling to get customers to see the true value of what you offer, it’s time to shift your approach. Instead of leading with what you do, start with why you do it. When you build your messaging, business model, and energy around your why, everything changes. … Read more
Why Customers Choose One Company Over Another
It’s Not About the Product
Have you ever wondered why a customer picks one company over another, even when the products are pretty much the same? It has nothing to do with the product or service itself. Those are the features that most people are touting loudly on social media and in their marketing. Instead, it’s all about how well the company connects with the customer’s deeper needs—what’s going on in their mind and heart.
Let’s break down how this works and look at three changes OSG partners made to better align with their ideal customers. We’ll also see how understanding those internal needs can help your business stand out.
Take Back Your Time from Frustrating Potential Customers
Managing Customer Expectations with Systematic Processes and Policies
Picture this: A potential customer comes to you with excitement in their voice. They say, “Can I see what it would look like if you created something for me?” You get to work, spending time crafting the perfect project, and tweaking every little detail. You send over the idea, feeling proud of your work, only to hear back, “We went another route.” All that time wasted! You’ve just spent all that time and energy, only to end up with nothing but frustration.
Sound familiar? If you’ve been in business long enough, you’ve probably experienced this scenario more times than you’d like to admit. The good news is, there’s a way to stop this cycle and protect your valuable time. It all comes down to setting clear policies and processes that manage customer expectations from the get-go.
I want to dive into why it’s so important to have these policies in place, how you can create them, and the huge benefits they bring—not just for your peace of mind, but for building stronger relationships with your customers. It’s time to take back your time and run your business on your terms!
How can I Spend More Time Working ON my Business?
As we work to create a growing business, we often find ourselves caught in a relentless cycle of day-to-day tasks, leaving little room to step back and view the bigger picture. The concept of working ON your business, rather than getting bogged down working IN it, is a transformative mindset that promises not just growth, but a rekindling of the passion or zest for why you started your business to begin with. “I don’t have time for that,” you might think, or “Isn’t that just diverting from crucial daily tasks?” But what if I told you that finding time isn’t about searching—it’s about creating? And it’s not just beneficial; it’s non-negotiable for your business’s growth and your fulfillment.
Why Spend Time Working ON Your Business
Ready to talk about an uncommon mindset that I believe is a FUNdamental topic that every business owner must understand? That mindset is the distinction between working ON your business and working IN it. I want you to understand why you must make the distinction and why you must find a way to commit time to work ON your business, not just always in it. This distinction might seem subtle, but it can be the game-changer in how you approach your business and, ultimately, how successful you become. Share in the comments your thoughts on working ON your business versus working IN it. Do you make time to work ON your business currently? If not why? Do you see the value in working ON your business?