AI is all the rage lately because of how much it is transforming the way things are done. It is both scary and wonderfully amazing at the same time. And what it is for sure is a technology that is here to stay and it will continue to change the way things are done. I realized that scared or not; I had better embrace it and lean into utilizing it. And unlike some who utilize AI to write all of their articles and blogs, I still write my own. But that is not to say that it is not an extremely useful tool for ideas, help in editing, and even just digging down deeper into things you want to learn and know. Of all the AI technology popping up, I have found myself using ChatGPT the most. And no matter how amazing it is or will become, it is like all things that require input, garbage in, garbage out. The better your prompt, the better your results.
Developing a Marketing Funnel
Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies … Read more
Attracting the Right Customer For Success
Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as customer-centric … Read more
What are the best ways to market a small business?
There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to market a small business.
A&E Magazine Q&A Sublimation Promotional Products
I was asked a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates?
Foundations of Advertising
Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right potential customers. The first key to good advertising is having a good plan. The plan and corresponding goal can’t be “I want more customers”. Rather, it should be more like “I want 10 new customers that buy full-color black shirts in quantities less than 12 in the next 3 months.” This would be S M A R T Goal which means Specific, Measurable, Achievable, Relevant, Trackable.
What are the best ways to market your business?
Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people were tired of SPAM and the horrible tactic some people were using. We would have definitely not been talking about Social Media (as it is today) as Facebook was not available to the public until 2006. So what are the best ways to market your business?
Print on Demand to Make More Profit
Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, so here are some tips, tricks, and examples for you.
What is the printing on demand market? The print on demand market is when you travel to an event or specific location to be with potential customers and decorate apparel or other items on the spot. This can be as straightforward as having pre-done transfers so you can heat press the customers chosen transfer onto their chosen shirt size and color. It can also be as intricate as having online design tools and templates with the ability to do onsite photography to then digitally create items like photo panels, cell phone cases and again even apparel. Typically, this market is serviced by a heat press and transfers and/or digital decoration, noting occasionally, screen print garments are done.
How to Reach Memorial Product Markets
The memorial product market is a rapidly growing segment in the sublimation portion of our industry. It is also a bit of a touchy segment and has different pitfalls and challenges. When I starting to think about this article I internally found some very difficult things to overcome when it came to profiting as a business off of this segment. But after thinking and researching, I have come to the conclusion that if done correctly this segment can and should be a winning proposition for all involved. You can also even help ease some of the pain of losing a loved one by providing a memorial product for the grieving to cherish for years to come.
Top 3 Things Every Small Business Must Do
When talking to people about how things are going in their business, I have discovered some common tasks. People who have successful businesses are doing certain things on a regular basis that appear to be similar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes … Read more