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Targeted Niche Markets and Sublimation

Targeted Niche Markets and Sublimation

Sales

Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes … Read more

Developing a Marketing Funnel

Developing a Marketing Funnel

Sales

Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies … Read more

Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Small Business Marketing

Google Ads vs. Facebook Ads Why specifically Facebook and Google Advertising?  When we think of digital marketing we think of Google and Facebook. Both of them being dominant in their respective fields. Googling has become a verb all on its own. When we look for a new restaurant, I no longer tell my wife, “Hey … Read more

True Costs of Your Business

True Costs of Your Business

Management

Maximizing your profit while still being competitive all begins with knowing your true costs.  Over the many years I have spent chatting with decorators at trade shows and helping small businesses, I have found that people struggle to set prices because they don’t have a good cost basis to rely on.

Overcoming Quitter’s Day

Business Tip

Quitter’s Day is the second Friday of January each year. Quitter’s Day is set aside to recognize those who set new year goals and fail to achieve them. The tradition of setting New Year’s resolutions began 4,000 years ago with the ancient Babylonians. The idea for Quitter’s Day is to encourage and support those who have given up on their New Year’s resolution or goal to try again and ultimately succeed. Research has shown that people quit their resolutions for the year, and many good intentions are abandoned in about 2 weeks. Because this is only 3% of the entire year, which seems so tiny, it made me wonder why so many people want to improve their lives, businesses, and communities, yet for all our best efforts; we run out of willpower in only 2 weeks.

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Do Sweat the Small Stuff

Do Sweat the Small Stuff

Management

Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business.

Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value

Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value

Direct to Garment

Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say … Read more

Attracting the Right Customer For Success

Attracting the Right Customer For Success

Customer Service

Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as customer-centric … Read more

Top Ways to Drive Traffic to Your Small Business’s Website

Top Ways to Drive Traffic to Your Small Business’s Website

Small Business Marketing

What’s the most important part of any website? Is it the overall design, or the theme you use in WordPress? Is it perhaps the quality of your video content and images? Maybe you think it’s the content on your blog or the quality of your SEO strategy.

While I do agree that these components are foundational to a successful website, I would argue that the most important factor of any website is the quality and quantity of the traffic it hosts.

After all, without qualified leads or traffic of any kind, your website is essentially useless.

Though forms of social media marketing shouldn’t be excluded from your overall digital marketing campaign, realize that you can use your website as a landing zone by which traffic from other sources can further engage with your business. So, let’s take a closer look at the top ways you can drive traffic to your website.

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3 Principles – Believe

3 Principles – Keep Score for Success

Management

“3% Of People Have Measurable Written Goals for their Life, Also 3% of the Population Owns 90% Of the Resources in the World” – Jack Canfield

Keep Score for Success

It is in our nature as humans to reach for something and to go for something better than where we are at now. It is how we became the dominant species on the planet and according to a study by Cameron Anderson of the University of California, Berkeley and John Angus D. Hildreth of Cornell University we actually strive for superiority. This nature makes scorekeeping very important as it gives us the push to grow that extra inch, sell the extra box of girl scout cookies or do that extra lap. The act of keeping score encourages you to eat right, ask one more friend and work harder each run. The scorekeeping is not a way to point out failures and cover your butt. Instead, it is meant to stimulate us to have more wins and get closer to success each time.

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