Our Success Group Membership

5 Keys of Marketing

Day #1 (9/18/23) – Define Your Customer: Let’s kick things off by getting to know your IDEAL customer. We’re not just talking about who they are, but what they love, what they need, and what makes them tick. This isn’t about casting a wide net; it’s about precision. By understanding your customer to a T, you’ll be able to craft messages that hit home, find them where they hang out, and save yourself a bunch of time and money in the process.

Day #2 (9/19/23) – Define Your Brand: Day two is all about your brand, and no, we’re not just talking about picking out pretty colors or fancy fonts. Your brand is your company’s heart and soul. It’s your core values, your unique personality, and how the world sees you. We’ll help you dig deep and define your brand in a way that resonates with your ideal customers.

Day #3 (9/20/23) – Pick Your Path: Alright, now that we’ve got a clear picture of your customer and your brand, it’s time to figure out the best way to bring them together. There’s no one-size-fits-all marketing strategy, so we’ll explore different platforms and approaches to find the one that fits your business like a glove.

Day #4 (9/21/23) – Set your Plan: With all the groundwork laid, it’s time to put the pieces together and draft a killer marketing plan. We’ll look at key dates and events that can drive customers your way and help you map out a strategy that keeps your business buzzing all year round.

Day #5 (9/22/23) – Implement and Evaluate: Last but not least, it’s time to roll up our sleeves and get to work. We’ll equip you with the tools and resources you need to put your plan into action. But remember, a plan is only as good as its execution and the lessons learned along the way. We’ll show you how to track your progress, make tweaks on the fly, and stay ready to pivot or seize new opportunities as they come.

Exclusively for OSG Members!

Action Accelerator Challenge

As the holiday season approaches, it’s time to turn up the heat on your marketing plans. From September 25th to 30th, join us for a power-packed week of focused action and accelerated progress over in the Private Member’s Group. This isn’t your average challenge. Picture a bustling workshop, much like Santa’s own, where each member of the OSG Squad is an elf working diligently to perfect their marketing plan. Each day, we’ll release a ‘Get It Done’ video in our private Facebook group, sparking a flurry of focused activity. 

And the best part? If you stay committed and complete all five days of the challenge, you’ll earn a free review of your plan from us in the first week of October. It’s our way of saying ‘Well done!’ and ensuring you’re all set to sleigh your 4th quarter goals.

So, are you ready to join the Action Accelerator Challenge? Let’s harness the holiday spirit and make significant progress together. It’s time to Get It Done and make this 4th quarter your most successful yet! Check out the Membership Program by CLICKING HERE!

Delivering Feedback

At 40 plus years old, the memories I have from my days in high school have become more nostalgic and faded. There are many life lessons I learned during that time period of my life, some that I still use today, such as something I learned at a D.A.R.E. Program in our high school gym.

Back in the late 80s and early 90s, the D.A.R.E. program brought police officers to tell us, kids, in school the danger of drugs. I was a pretty straight-laced goofy kid and too scared to try any type of drug, so this program didn’t really speak to me. BUT there was one thing that they said during the program that I still use today, the Sandwich Method. This is a great tool to deliver feedback or any type of perceived negative communication.

Read more

Do Something You Are Proud Of!

Easy to Implement Business Tips What was the last thing you did inside your business that you were proud of? That should be the goal that we strive for in all of the main activities and tasks surrounding our business. Especially the customer-facing projects. For example, hopefully, part of your routine weekly is to take … Read more

Prepare your online store for the holiday season with this one FREE tool

With the 4th quarter started, that means the holiday rush for many decorators is right around the corner. If you have an online store my hope is you are ramping up your marketing. The OSG Members just got done working through an action plan and marketing calendar and I hope you have done the same. … Read more

The Best E-Commerce Platforms for Your Business

The Best E-Commerce Platforms for Your Business

If you read our article on 2021 eCommerce trends, you already know how much it has exploded in popularity in the last couple of years. For garment-decorating businesses like yours, selling online is one of the best ways to get your brand out there and promote your upcoming sales and product releases.  But, as you … Read more

7 Habits of Highly Effective People Time Management Matrix

7 Habits of Highly Effective People Time Management Matrix

We all have the same 24 hours a day. As I always say, time management is not actually time management, but instead priority management. How is it possible to manage the flood of tasks that require our immediate attention? One of the best ways to prioritize your to-do list is by using Stephen Covey’s matrix found … Read more

How Do Transactional Emails Read to Your Customers

How Do Transactional Emails Read to Your Customers

I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers? Also, what are you doing to say thank you to your customers for their business?

Read more

person using macbook pro on white table

Why We Suggest Hiring a Virtual Assistant!

Entrepreneurship requires courage and resolve, and starting a business is an accomplishment in and of itself. But keeping a business sustainable is an entirely different thing. One of the most valuable lessons that an entrepreneur can learn is knowing when (and what) to let go. It takes real strength to admit that you can’t know … Read more

OSG Come & See – Sublimation Garden Flags

After a long winter, spring is finally here! The arrival of spring also brings us an abundance of opportunities for sublimation products. One of these products that can be sold most times of the year is sublimated garden flags. These flags are typically 12” wide x 13” long, which is excellent because it means that … Read more

What Are DTF (Direct To Film) Transfers?

What are DTF (Direct To Film) transfers? DTF (Direct To Film) is a newer technology that closely resembles DTG (Direct To Garment) but instead of printing on a substrate, it prints on a special film. These films are printed and an adhesive powder is added to the DTF print which is then cured and allows … Read more