Marketing

Unlock YOUR Potential

5 Keys of Marketing

Day #1 (9/5/22) – Define Your Customer – We start by putting a magnifying glass onto who your IDEAL customer is and what makes them unique. This pinpoint accuracy will allow you to amplify your message, reach the right people in the right places, and spend less time and money doing it.

Day #2 (9/6/22) – Define Your Brand – Your brand is not the colors of your logo or the font on your business card. Your brand is your core values, personality, and how others perceive your company. This step will help you merge your message with your ideal customers.

Day #3 (9/7/22) – Pick Your Path – One of the big questions is what platform or strategy should be used to get the most value for your marketing time and money. The right approach is unique for each company, so we will look at the possibilities and help you narrow them down. 

Day #4 (9/8/22) – Set your Plan – Armed with some solid marketing groundwork from days 1 to 3, it is time to make the plan. Let’s get that strategy focused, looking ahead to the dates and events that will drive customers and leads to your business most effectively.

Day #5 (9/9/22) – Implement and Evaluate – It’s time to support you with the resources to take action. The plan is only as good as the actions you take and the feedback you get from each step. With the proper evaluation process, you can make changes on the fly and be ready to pivot, take advantage of new opportunities and continue to maximize along the way.

Implementation Call (9/14/22) – For VIPs and OSG Squad Members are invited to an exclusive zoom call to get specific for your business. It is one thing to have great concepts and ideas, but a second to implement and make them real. Take the action items from all 5 days of the 5 Keys WOrkshop and show up with your details. Everyone will get a chance to share their plan and get feedback and ideas. These serious business owners are ready to leave with excitement, their action plan, and a clear path to the best 3 months possible.

Delivering Feedback

At 40 plus years old, the memories I have from my days in high school have become more nostalgic and faded. There are many life lessons I learned during that time period of my life, some that I still use today, such as something I learned at a D.A.R.E. Program in our high school gym.

Back in the late 80s and early 90s, the D.A.R.E. program brought police officers to tell us, kids, in school the danger of drugs. I was a pretty straight-laced goofy kid and too scared to try any type of drug, so this program didn’t really speak to me. BUT there was one thing that they said during the program that I still use today, the Sandwich Method. This is a great tool to deliver feedback or any type of perceived negative communication.

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Do Something You Are Proud Of!

Easy to Implement Business Tips What was the last thing you did inside your business that you were proud of? That should be the goal that we strive for in all of the main activities and tasks surrounding our business. Especially the customer-facing projects. For example, hopefully, part of your routine weekly is to take … Read more

Prepare your online store for the holiday season with this one FREE tool

With the 4th quarter started, that means the holiday rush for many decorators is right around the corner. If you have an online store my hope is you are ramping up your marketing. The OSG Members just got done working through an action plan and marketing calendar and I hope you have done the same. … Read more

The Best E-Commerce Platforms for Your Business

The Best E-Commerce Platforms for Your Business

If you read our article on 2021 eCommerce trends, you already know how much it has exploded in popularity in the last couple of years. For garment-decorating businesses like yours, selling online is one of the best ways to get your brand out there and promote your upcoming sales and product releases.  But, as you … Read more

7 Habits of Highly Effective People Time Management Matrix

7 Habits of Highly Effective People Time Management Matrix

We all have the same 24 hours a day. As I always say, time management is not actually time management, but instead priority management. How is it possible to manage the flood of tasks that require our immediate attention? One of the best ways to prioritize your to-do list is by using Stephen Covey’s matrix found … Read more

How Do Transactional Emails Read to Your Customers

How Do Transactional Emails Read to Your Customers

I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers? Also, what are you doing to say thank you to your customers for their business?

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person using macbook pro on white table

Why We Suggest Hiring a Virtual Assistant!

Entrepreneurship requires courage and resolve, and starting a business is an accomplishment in and of itself. But keeping a business sustainable is an entirely different thing. One of the most valuable lessons that an entrepreneur can learn is knowing when (and what) to let go. It takes real strength to admit that you can’t know … Read more

OSG Come & See – Sublimation Garden Flags

After a long winter, spring is finally here! The arrival of spring also brings us an abundance of opportunities for sublimation products. One of these products that can be sold most times of the year is sublimated garden flags. These flags are typically 12” wide x 13” long, which is excellent because it means that … Read more

What Are DTF (Direct To Film) Transfers?

What are DTF (Direct To Film) transfers? DTF (Direct To Film) is a newer technology that closely resembles DTG (Direct To Garment) but instead of printing on a substrate, it prints on a special film. These films are printed and an adhesive powder is added to the DTF print which is then cured and allows … Read more