Sublimation Archives - Our Success Group

Targeted Niche Markets and Sublimation

Aaron Montgomery February 24, 2023January 25, 2023 Sales

Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes … Read more

Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value

Aaron Montgomery January 13, 2023 Direct to Garment

Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say … Read more

A&E Magazine Q&A Sublimation Promotional Products

Aaron Montgomery November 25, 2022 Sublimation

I was asked a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates?

Printwear Magazine Q&A Sublimation Apparel

Aaron Montgomery November 11, 2022 Sublimation

Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts?

Q&A: Are there any fabric or image color restrictions involved with sublimation?

Aaron Montgomery November 4, 2022 Sublimation

To me, there are only two drawbacks to sublimation and with some creativity, you can easily overcome them in your decorating business. Those 2 restrictions are the lack of white ink in the process and the fact that sublimation ink only transfers and bonds to polyester.

Q&A: Where are you expecting demand for customized products will go over the next few years?

Aaron Montgomery October 28, 2022 Direct to Garment

I do think the demand for customization is only going to grow and believe it could even drastically change how we buy our clothing etc. I think this will affect the industry because it is going to change the humble t-shirt. In a recent talk I heard by Charles Ohiaeri, Chief Fulfillment Officer of Zazzle … Read more

How to Transfer a Double-Sided Ceramic Ornament

Aaron Montgomery September 23, 2022 Sublimation

In the sublimation world there is the holiday gift-giving season and then all of the rest. Most sublimators triple or quadruple their business during the holiday season, and a very popular product is a ceramic ornament that can be imaged on both sides. Pressing one side than the next can be done, but many times the heat tape can cause blemishes and defects. I have perfected a great way to press these items quickly and without issue over and over again. Let’s check out how to transfer a double-sided ceramic ornament.

Maximizing Your Profit by Choosing Sublimation

Aaron Montgomery September 9, 2022 Sublimation

Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to 30 years ago, the sublimation process has become the favorite process of many fashion labels, sports jersey manufacturers, and even your local softball team. I’m writing this wearing my favorite recreational volleyball team jersey that is a moisture-wicking polyester fabric with an all over sublimation design. Our team name was the Wallbangers, as we didn’t always hit it in the court but yet we demanded a comfortable polyester jersey with no hand (the feel of the ink on the garment) for our weekend fun.

5 Best Practices of a Good Sublimation Professional

Aaron Montgomery September 2, 2022August 25, 2022 Sublimation

Sublimation as a process can be somewhat interpretive. There are at times many ways you can get from point A to point B and still make a product that could be salable, but just because you can do it one way does not mean that ultimately that is the best way to do it, and in the long run, you want to find your set of best practices to sustain your business. I have been in many shops and have talked to tons of sublimation professionals, and in my travels, I have found certain themes seem to be common. Below are 5 best practices of a good sublimation professional:

Promotional Products Success with Sublimation

Aaron Montgomery August 12, 2022 Sublimation

The promotional products industry is estimated by PPAI to be a $21 billion dollar plus industry and growing according to their report from 2016. Many people think of the promotional products industry as a space for trinkets and trash or an occasional single color 50/50 shirt order. The space is so much more and if you have invested in sublimation or have a partnership with a contract sublimator you can be grabbing your piece of that $21 billion dollar pie. Better yet, you will not be fighting for nickels of profit with the overseas suppliers since sublimation can supply a promotional product that has a nice margin as well.

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