Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers?
We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit on an order here or there? What if you put your future investments into ways to help your customers meet their goals, not your short-term metric driven selfishness? What if you made the customer the center of your business, the basis of how you and your employees make decisions? Is that a MORE profitable way to operate your business?
Long-term clients can be a boon to apparel decorators, and help bring in steady business for shop owners of all sizes. In some instances, those frequent contract jobs even help a business expand into a bigger, busier production facility. But how do you accommodate a long-time customer who might be taking an excessive amount of time to approve a job, or is just generally being indecisive? If artwork is taking a while to be approved, or a price quote still hasn’t been okayed, it’s undoubtedly going to hold you up. This is a tricky situation since you obviously don’t want to hurt the client relationship, but also need to make sure the work is worth yours, and your employees’ time.
This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.
In the past, I had written a blog about how to NOT perform customer service and gave some examples of large companies that in my opinion didn’t have customer service perfected yet. Unfortunately many companies big and small struggle with proper customer service daily. There is a fine line between potentially hurting your business and offering top of the line customer service. You have to remember, your company must be in business to actually offer customer service so you can’t just give into everything. But that is not really what it is all about anyway, and typically most customers and businesses can have a great partnership and work together to solve any challenge. Here are 3 quick tips for achieving the best customer service your company can offer.
In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a wide variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word that people dealing with customers should really REMOVE from their vocabulary. By removing this word, those individuals were able to more smoothly interact with customers and resolve issues quickly.
It would be great if providing good customer service was something that came naturally, but the truth is, it takes training and personal motivation to meet the customer needs. A company should make customer service a priority since over 65% of a typical company’s business comes from existing customers, noting it can cost about five … Read more
I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers? Also, what are you doing to say thank you to your customers for their business?
Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win … Read more
Those of you who know me and read my blog, know that my take on customer service is sometimes different from many of the old school people out there. To me customer service is not only an important part of your business, it is actually what your business truly is as a company. How you … Read more