Customer-centric

Unlock YOUR Potential
Do Sweat the Small Stuff

Do Sweat the Small Stuff

Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business.

Attracting the Right Customer For Success

Attracting the Right Customer For Success

Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as customer-centric … Read more

Being Customer Centric EQUALS More Profits

Being Customer Centric EQUALS More Profits

We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit on an order here or there? What if you put your future investments into ways to help your customers meet their goals, not your short-term metric driven selfishness? What if you made the customer the center of your business, the basis of how you and your employees make decisions? Is that a MORE profitable way to operate your business? 

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A Quick and EASY Way to Increase Your Sales

A Quick and EASY Way to Increase Your Sales

This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.

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