Direct to Garment

5 Keys of Marketing
Print on Demand to Make More Profit

Print on Demand to Make More Profit

Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, so here are some tips, tricks, and examples for you.

What is the printing on demand market? The print on demand market is when you travel to an event or specific location to be with potential customers and decorate apparel or other items on the spot. This can be as straightforward as having pre-done transfers so you can heat press the customers chosen transfer onto their chosen shirt size and color. It can also be as intricate as having online design tools and templates with the ability to do onsite photography to then digitally create items like photo panels, cell phone cases and again even apparel. Typically, this market is serviced by a heat press and transfers and/or digital decoration, noting occasionally, screen print garments are done.

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Heat Printing Types

Heat Printing Types

I get to attend dozens of trade show every year. At these shows I learn something new each time, but I also notice that for the 17 years I have been attending our industry trade events most people have some of the same questions, just worded a different way. Many of the people attending are new to our heat printing industry. One of the biggest questions that I get from those folks is what are the best heat printing types to use for printing garments? The answer to this questions can be a bit of a challenge as there is not one magic bullet set-up that is going to decorate all types and colors of garment. Each process has its pros and cons. I typically answer that question by asking them what their target market is and going from there. Since this is a blog and starts out as a one sided conversation I figured the best way to answer that question would be to give you a brief rundown of the 5 main heat printing types.

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