Do Something You Are Proud Of!

5 Keys of Marketing

Easy to Implement Business Tips

What was the last thing you did inside your business that you were proud of? That should be the goal that we strive for in all of the main activities and tasks surrounding our business. Especially the customer-facing projects. For example, hopefully, part of your routine weekly is to take some time on Sunday afternoon or Monday morning and schedule social media posts for the week. When you do that are you doing it with pride? Did you double-check that all the links work and go to the right place? Have you checked to make sure the grammar is correct, with correct punctuation and spelling? With modern tools like Grammerly.com, most of the spelling, punctuation, and grammar should be caught. While those tools don’t catch everything, between that and a quick reread of our post you should get something you are proud of. How about the look? Do you have images to go along with the posts? This also doesn’t need to take long, and unless you want to, you don’t even need to power up Adobe Photoshop. You can use an online tool like Canva and quickly knock out images for all your social posts. Or maybe a video will get more eyeballs on your post. Again Canva can help. All you have to do is create one or two graphics, add some text and elements and then use the animation feature, and you can quickly have a 15 to 30-second video that might get better results than a still image. 

By taking this extra time to create something you are proud of, you are actually getting time back. When you are sloppy and apathetic, the effort you do put in will most likely be for nothing. Even though you saved the 15 to 30 minutes not adding images, or double-checking the post, you are more than likely wasting your time. The effort you can be proud of will much more likely warrant results and therefore the time spent is a better investment than the time spent just putting something out there.

Lastly, the goal is to put out the effort you can be proud of. The goal is NOT to be perfect. I have put out many things that I’m incredibly proud of, but yet I always find things I can do to improve. That doesn’t mean that I obsess over the improvements, and many times I add them to my master list and then never do anything with it because the effort is reaping the rewards. Do not let the striving for pride in your work, become a need for perfectionism. There will be a point of diminishing returns and to have pride in the effort, you must put it out into the world to achieve it.

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