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3 Principles - Be Willing to Pay The Price

3 Principles – Be Willing to Pay The Price

Management

“If people knew how hard I worked to gain my mastery, it would not seem wonderful at all” – Michelangelo

Be Willing to Pay The Price

We all know an overnight success right? Wrong! Even the successful people or companies that seem to show up out of nowhere, have built what they have and have been exactly where you are at right now. What they did differently is they paid the price, lived through the pain of failures, took big risks and made it. The harder they worked, the more they risked, the faster they got there, but they still had to get there. So, you have to be willing to pay the price. You have to put in the hours when you don’t feel like it. You have to have hard conversations with people holding you back. You have to make that big investment that deep down you know is going to help, but it makes you sick to your stomach to think about. You have to be willing to pay the price and accept possible failures as nothing more than a learning experience.

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3 Principles – Believe

Management

3 PRINCIPLES FOR BUSINESS SUCCESS #1 – Belive

I was fortunate enough to recently attend a seminar by Jack Canfield (Co-Author of Chicken Soup for the Soul) called One Day to Greatness. We spent the day reviewing some of his 67 success principles. During that seminar, I started thinking about which of the principles were the most aligned with business success and came up with a top-three list. These three can give you a wonderful foundation to work with, a reminder to reinvest in your business and a way to measure what is working. I want to break down my top-three principles for business success based on Mr. Canfield’s list of 67 Success Principles. Here is Part 1…

Believe

“If you can dream it, you can do it!” Walt Disney

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What are the best ways to market a small business?

What are the best ways to market a small business?

Small Business Marketing

There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to market a small business.

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A&E Magazine Q&A Sublimation Promotional Products —

A&E Magazine Q&A Sublimation Promotional Products

Sublimation

I was asked a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates?

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How Do Transactional Emails Read to Your Customers

How Do Transactional Emails Read to Your Customers

Customer Service

Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers?

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Printwear Magazine Q&A Sublimation Apparel

Printwear Magazine Q&A Sublimation Apparel

Sublimation

Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts?

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Changing SEO Strategies

Changing SEO Strategies

Small Business Marketing

I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules constantly, and the other search engines try to keep up. You think you have your strategy all heading in the right direction, but then change happens, so you can’t just set it and forget it. You have to look ahead to the next change coming.  Google changes its search formula on average 550 times per year. Most of these changes are minor, but some will change things in a significant way as to how your site shows up in the page rankings. They want to provide their customers (the people asking Google questions) with the best experiences, so their systems are growing and getting smarter all the time, hence these constant changes.

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Foundations of Advertising

Foundations of Advertising

Management

Foundations of AdvertisingAdvertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right potential customers. The first key to good advertising is having a good plan. The plan and corresponding goal can’t be “I want more customers”. Rather, it should be more like “I want 10 new customers that buy full-color black shirts in quantities less than 12 in the next 3 months.” This would be S M A R T Goal which means Specific, Measurable, Achievable, Relevant, Trackable.

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