What’s the most important part of any website? Is it the overall design, or the theme you use in WordPress? Is it perhaps the quality of your video content and images? Maybe you think it’s the content on your blog or the quality of your SEO strategy.
While I do agree that these components are foundational to a successful website, I would argue that the most important factor of any website is the quality and quantity of the traffic it hosts.
After all, without qualified leads or traffic of any kind, your website is essentially useless.
Though forms of social media marketing shouldn’t be excluded from your overall digital marketing campaign, realize that you can use your website as a landing zone by which traffic from other sources can further engage with your business. So, let’s take a closer look at the top ways you can drive traffic to your website.