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Our Success Group 5 Keys
Attracting the Right Customer For Success

Attracting the Right Customer For Success

Customer Service

Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as customer-centric … Read more

Top Ways to Drive Traffic to Your Small Business’s Website

Top Ways to Drive Traffic to Your Small Business’s Website

Small Business Marketing

What’s the most important part of any website? Is it the overall design, or the theme you use in WordPress? Is it perhaps the quality of your video content and images? Maybe you think it’s the content on your blog or the quality of your SEO strategy.

While I do agree that these components are foundational to a successful website, I would argue that the most important factor of any website is the quality and quantity of the traffic it hosts.

After all, without qualified leads or traffic of any kind, your website is essentially useless.

Though forms of social media marketing shouldn’t be excluded from your overall digital marketing campaign, realize that you can use your website as a landing zone by which traffic from other sources can further engage with your business. So, let’s take a closer look at the top ways you can drive traffic to your website.

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3 Principles – Believe

3 Principles – Keep Score for Success

Management

“3% Of People Have Measurable Written Goals for their Life, Also 3% of the Population Owns 90% Of the Resources in the World” – Jack Canfield

Keep Score for Success

It is in our nature as humans to reach for something and to go for something better than where we are at now. It is how we became the dominant species on the planet and according to a study by Cameron Anderson of the University of California, Berkeley and John Angus D. Hildreth of Cornell University we actually strive for superiority. This nature makes scorekeeping very important as it gives us the push to grow that extra inch, sell the extra box of girl scout cookies or do that extra lap. The act of keeping score encourages you to eat right, ask one more friend and work harder each run. The scorekeeping is not a way to point out failures and cover your butt. Instead, it is meant to stimulate us to have more wins and get closer to success each time.

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3 Principles - Be Willing to Pay The Price

3 Principles – Be Willing to Pay The Price

Management

“If people knew how hard I worked to gain my mastery, it would not seem wonderful at all” – Michelangelo

Be Willing to Pay The Price

We all know an overnight success right? Wrong! Even the successful people or companies that seem to show up out of nowhere, have built what they have and have been exactly where you are at right now. What they did differently is they paid the price, lived through the pain of failures, took big risks and made it. The harder they worked, the more they risked, the faster they got there, but they still had to get there. So, you have to be willing to pay the price. You have to put in the hours when you don’t feel like it. You have to have hard conversations with people holding you back. You have to make that big investment that deep down you know is going to help, but it makes you sick to your stomach to think about. You have to be willing to pay the price and accept possible failures as nothing more than a learning experience.

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3 Principles – Believe

Management

3 PRINCIPLES FOR BUSINESS SUCCESS #1 – Belive

I was fortunate enough to recently attend a seminar by Jack Canfield (Co-Author of Chicken Soup for the Soul) called One Day to Greatness. We spent the day reviewing some of his 67 success principles. During that seminar, I started thinking about which of the principles were the most aligned with business success and came up with a top-three list. These three can give you a wonderful foundation to work with, a reminder to reinvest in your business and a way to measure what is working. I want to break down my top-three principles for business success based on Mr. Canfield’s list of 67 Success Principles. Here is Part 1…

Believe

“If you can dream it, you can do it!” Walt Disney

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What are the best ways to market a small business?

What are the best ways to market a small business?

Small Business Marketing

There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to market a small business.

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A&E Magazine Q&A Sublimation Promotional Products —

A&E Magazine Q&A Sublimation Promotional Products

Sublimation

I was asked a few questions about the sublimation of promotional products. Here are these answers to the questions; What are some “out of the box” substrates to sublimate? How can all-over sublimation be applied to promotional products? What are the biggest challenges to sublimating hard substrates?

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How Do Transactional Emails Read to Your Customers

How Do Transactional Emails Read to Your Customers

Customer Service

Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers?

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Printwear Magazine Q&A Sublimation Apparel

Printwear Magazine Q&A Sublimation Apparel

Sublimation

Recently Printwear Magazine asked me a few questions about sublimation of apparel. Here are these answers to the questions; What can apparel sublimation do for my shop? and What are some advantages/disadvantages to all-over apparel sublimation? What are your thoughts?

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