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Building Success Through Integrity: A Practical Guide for Entrepreneurs

Building Success Through Integrity: A Practical Guide for Entrepreneurs

A practical guide for entrepreneurs about integrity? This might be what you are thinking. Shouldn’t all business owners have integrity? However, integrity is often perceived as a moral compass. For a small business owner, I argue that it’s a lifestyle or way of operating for those who really want long-term success. The term has its roots in the Latin word “integritas,” which means ‘wholeness’ or ‘completeness,’ and extends to the concept of integration. Integration also has its roots in “integritas,” which is also about harmoniously melding values, principles, and actions. But how does this abstract idea translate into the practical sphere of business?

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Crafting Powerful AI Prompts for Better Results

AI is all the rage lately because of how much it is transforming the way things are done. It is both scary and wonderfully amazing at the same time. And what it is for sure is a technology that is here to stay and it will continue to change the way things are done. I realized that scared or not; I had better embrace it and lean into utilizing it. And unlike some who utilize AI to write all of their articles and blogs, I still write my own. But that is not to say that it is not an extremely useful tool for ideas, help in editing, and even just digging down deeper into things you want to learn and know. Of all the AI technology popping up, I have found myself using ChatGPT the most. And no matter how amazing it is or will become, it is like all things that require input, garbage in, garbage out. The better your prompt, the better your results.

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Our 101 – Who We Are & What We Do

There’s a lot to learn when it comes to small business. Everyone’s got their own take, perspective, and skill set so what is it that Aaron Montgomery can provide for YOU to succeed, learn and thrive in small business? Take a moment to listen to this initial episode of Small Business Saturdays to understand the insight, viewpoint, and lessons Aaron shares, how Aaron will share, and more! It’s the very first episode of The Small Business Saturdays Podcast and we’re eager to know what you think of it!

Targeted Niche Markets and Sublimation

Targeted Niche Markets and Sublimation

Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes … Read more

Developing a Marketing Funnel

Developing a Marketing Funnel

Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies … Read more

Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads Why specifically Facebook and Google Advertising?  When we think of digital marketing we think of Google and Facebook. Both of them being dominant in their respective fields. Googling has become a verb all on its own. When we look for a new restaurant, I no longer tell my wife, “Hey … Read more

True Costs of Your Business

True Costs of Your Business

Maximizing your profit while still being competitive all begins with knowing your true costs.  Over the many years I have spent chatting with decorators at trade shows and helping small businesses, I have found that people struggle to set prices because they don’t have a good cost basis to rely on.

Overcoming Quitter’s Day

Quitter’s Day is the second Friday of January each year. Quitter’s Day is set aside to recognize those who set new year goals and fail to achieve them. The tradition of setting New Year’s resolutions began 4,000 years ago with the ancient Babylonians. The idea for Quitter’s Day is to encourage and support those who have given up on their New Year’s resolution or goal to try again and ultimately succeed. Research has shown that people quit their resolutions for the year, and many good intentions are abandoned in about 2 weeks. Because this is only 3% of the entire year, which seems so tiny, it made me wonder why so many people want to improve their lives, businesses, and communities, yet for all our best efforts; we run out of willpower in only 2 weeks.

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Do Sweat the Small Stuff

Do Sweat the Small Stuff

Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business.

Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value

Want More Profit? Understand How to Use Digital Decorating to Improve Perceived Value

Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say … Read more