In all of my affirmations, I use the phrasing “I am {positive word), that I am {action word}. This helps remind me that I am the comma is the most important part of who I am as a business owner. It is the juxtaposition of “I” and “I am.” The word “ego” comes from the Latin term for “I.” At its most basic, it refers to the self or the individual. Ego signifies the part of us that clings to identity, pride, and self-importance, often causing us to focus on external validation, competition, and control.
