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Developing a Marketing Funnel

Developing a Marketing Funnel

Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies … Read more

What are the best ways to market a small business?

What are the best ways to market a small business?

There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to market a small business.

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Changing SEO Strategies

Changing SEO Strategies

I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules constantly, and the other search engines try to keep up. You think you have your strategy all heading in the right direction, but then change happens, so you can’t just set it and forget it. You have to look ahead to the next change coming.  Google changes its search formula on average 550 times per year. Most of these changes are minor, but some will change things in a significant way as to how your site shows up in the page rankings. They want to provide their customers (the people asking Google questions) with the best experiences, so their systems are growing and getting smarter all the time, hence these constant changes.

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