As we work to create a growing business, we often find ourselves caught in a relentless cycle of day-to-day tasks, leaving little room to step back and view the bigger picture. The concept of working ON your business, rather than getting bogged down working IN it, is a transformative mindset that promises not just growth, but a rekindling of the passion or zest for why you started your business to begin with. “I don’t have time for that,” you might think, or “Isn’t that just diverting from crucial daily tasks?” But what if I told you that finding time isn’t about searching—it’s about creating? And it’s not just beneficial; it’s non-negotiable for your business’s growth and your fulfillment.
