Advertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right potential customers. The first key to good advertising is having a good plan. The plan and corresponding goal can’t be “I want more customers”. Rather, it should be more like “I want 10 new customers that buy full-color black shirts in quantities less than 12 in the next 3 months.” This would be S M A R T Goal which means Specific, Measurable, Achievable, Relevant, Trackable.
5 Important Factors of a Business Plan
In my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars knows I’m a huge advocate of having a business plan. But I wanted to take that advocacy past just promoting a business plan, and give you the 5 things that I have seen to be part of a good business plan. So, let’s explore those 5 important items every business plan must include.
Today is all about celebrating! It’s about being excited and looking forward to our successes. Having your own business is fun and rewarding, but will also challenge you in more ways than you could ever know. Which in turn will make you a better person. Those of you that have kids, will understand the similarities … Read more