A practical guide for entrepreneurs about integrity? This might be what you are thinking. Shouldn’t all business owners have integrity? However, integrity is often perceived as a moral compass. For a small business owner, I argue that it’s a lifestyle or way of operating for those who really want long-term success. The term has its roots in the Latin word “integritas,” which means ‘wholeness’ or ‘completeness,’ and extends to the concept of integration. Integration also has its roots in “integritas,” which is also about harmoniously melding values, principles, and actions. But how does this abstract idea translate into the practical sphere of business?