Recently, I had a Small Business Saturdays episode about Transactional Emails and their importance in your overall marketing scheme. After all, these are the most opened emails of any that a business sends! So why not get some marketing juice out of them and serve the purpose of delivering the order receipt, communicating tracking details, or working with a customer on art and proofs. What is your call to action, and what is the image and brand you portray to your customers?
Email Deliverability Update 2024
If you are anything like me, this alphabet soup of email deliverability, including SPF, DKIM, and DMARC implementation, can be a little frustrating. It seems many people have figured out they can sell a bill of goods to small business owners through the fear that their emails won’t be delivered if they don’t hand over … Read more
