Why – If you have read anything I have written on sublimation, you will know I am a true sublimation evangelist. I find the process fascinating and the possibilities endless. On top of the possibilities, the value proposition for the decorator is the real area for success. For the cotton enthusiasts, like it or not, polyester is here to stay. The ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration.