As 2024 unfolds, we are nearly four years past the onset of the COVID pandemic, a period that has seen transformative shifts in various sectors, including the decorated apparel and personalized gift industry. These years have not only witnessed a departure from traditional methods but have also ushered in new, innovative approaches to better serve our customers in the evolving landscape of the personalized apparel industry. Despite the challenges that remain, each obstacle presents unique opportunities for growth and innovation. In my conversations with numerous industry professionals on the 2 Regular Guys Podcast and through my work with Our Success Group supporting hundreds of small businesses, I’ve gained insights that shape my forecast for the decorated apparel trends 2024 and the broader personalized products community.
Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say … Read more