fbpx

Latest Blog

Our Success Group 5 Keys
Changing SEO Strategies

Changing SEO Strategies

I have been involved in marketing for a long time and things do change frequently in the marketing world. If you are reading this 2 or 3 years from the time I wrote it, you might think I’m crazy. In marketing the one thing that changes the most often is SEO. Google changes the rules constantly, and the other search engines try to keep up. You think you have your strategy all heading in the right direction, but then change happens, so you can’t just set it and forget it. You have to look ahead to the next change coming.  Google changes its search formula on average 550 times per year. Most of these changes are minor, but some will change things in a significant way as to how your site shows up in the page rankings. They want to provide their customers (the people asking Google questions) with the best experiences, so their systems are growing and getting smarter all the time, hence these constant changes.

Read more

Foundations of Advertising

Foundations of Advertising

Foundations of AdvertisingAdvertising and marketing are really the same things to me, while marketing does encompass a bit more of the front end work being done, it all starts with having a good plan. Without a plan, your advertising is shooting in the dark and potentially wasting a lot of time and money not reaching the right potential customers. The first key to good advertising is having a good plan. The plan and corresponding goal can’t be “I want more customers”. Rather, it should be more like “I want 10 new customers that buy full-color black shirts in quantities less than 12 in the next 3 months.” This would be S M A R T Goal which means Specific, Measurable, Achievable, Relevant, Trackable.

Read more

Knowing What Business Metrics to Measure

Knowing What Business Metrics to Measure

Knowing What Business Metrics to MeasureThere are 100’s of metrics you can look at in your business from day to day, and many can be great indicators of the success or failure of your business. Obviously, you are in business to make a profit so that should be the number one thing measured, otherwise you have a hobby. Not that being happy and content with the enjoyment of your craft is bad, but as a business, you must eventually turn a profit. Then, you can look at other financial core metrics like cash flow, accounts payable, accounts receivable, direct costs, operating margin, and cash burn rate.

Read more

Being Customer Centric EQUALS More Profits

Being Customer Centric EQUALS More Profits

We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit on an order here or there? What if you put your future investments into ways to help your customers meet their goals, not your short-term metric driven selfishness? What if you made the customer the center of your business, the basis of how you and your employees make decisions? Is that a MORE profitable way to operate your business? 

Read more

How to Transfer a Double-Sided Ceramic Ornament

How to Transfer a Double-Sided Ceramic Ornament

In the sublimation world there is the holiday gift-giving season and then all of the rest. Most sublimators triple or quadruple their business during the holiday season, and a very popular product is a ceramic ornament that can be imaged on both sides. Pressing one side than the next can be done, but many times the heat tape can cause blemishes and defects. I have perfected a great way to press these items quickly and without issue over and over again. Let’s check out how to transfer a double-sided ceramic ornament.

Read more

What are the best ways to market your business?

What are the best ways to market your business?

Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people were tired of SPAM and the horrible tactic some people were using. We would have definitely not been talking about Social Media (as it is today) as Facebook was not available to the public until 2006. So what are the best ways to market your business?

Read more

Maximizing Your Profit by Choosing Sublimation

Maximizing Your Profit by Choosing Sublimation

Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to 30 years ago, the sublimation process has become the favorite process of many fashion labels, sports jersey manufacturers, and even your local softball team. I’m writing this wearing my favorite recreational volleyball team jersey that is a moisture-wicking polyester fabric with an all over sublimation design. Our team name was the Wallbangers, as we didn’t always hit it in the court but yet we demanded a comfortable polyester jersey with no hand (the feel of the ink on the garment) for our weekend fun.

Read more

5 Best Practices of a Good Sublimation Professional

5 Best Practices of a Good Sublimation Professional

Sublimation as a process can be somewhat interpretive. There are at times many ways you can get from point A to point B and still make a product that could be salable, but just because you can do it one way does not mean that ultimately that is the best way to do it, and in the long run, you want to find your set of best practices to sustain your business. I have been in many shops and have talked to tons of sublimation professionals, and in my travels, I have found certain themes seem to be common. Below are 5 best practices of a good sublimation professional:

Read more

Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard

Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard

Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to make decisions and solve problems because they have a guide.

Read more

Becoming your Customers Singular Supplier; Not a Commodity

Becoming your Customers Singular Supplier; Not a Commodity

Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the commodity bucket.

Read more