Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the commodity bucket.
The promotional products industry is estimated by PPAI to be a $21 billion dollar plus industry and growing according to their report from 2016. Many people think of the promotional products industry as a space for trinkets and trash or an occasional single color 50/50 shirt order. The space is so much more and if you have invested in sublimation or have a partnership with a contract sublimator you can be grabbing your piece of that $21 billion dollar pie. Better yet, you will not be fighting for nickels of profit with the overseas suppliers since sublimation can supply a promotional product that has a nice margin as well.
In my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars knows I’m a huge advocate of having a business plan. But I wanted to take that advocacy past just promoting a business plan, and give you the 5 things that I have seen to be part of a good business plan. So, let’s explore those 5 important items every business plan must include.
Subscribe to & Connect with The Host of This Podcast! Apple Podcasts RSS Facebook Twitter LinkedIn Instagram Blubrry Stitcher Spotify TuneIn YouTube With the clarity we have from FUNdamentals 1 to 5, it is now time to take action. We need to find a way to spend the bulk of our time moving towards the … Read more
Long-term clients can be a boon to apparel decorators, and help bring in steady business for shop owners of all sizes. In some instances, those frequent contract jobs even help a business expand into a bigger, busier production facility. But how do you accommodate a long-time customer who might be taking an excessive amount of time to approve a job, or is just generally being indecisive? If artwork is taking a while to be approved, or a price quote still hasn’t been okayed, it’s undoubtedly going to hold you up. This is a tricky situation since you obviously don’t want to hurt the client relationship, but also need to make sure the work is worth yours, and your employees’ time.
Subscribe to & Connect with The Host of This Podcast! Apple Podcasts RSS Facebook Twitter LinkedIn Instagram Blubrry Stitcher Spotify TuneIn YouTube Most of us think that we set goals, but the reality for many is that you are really just wishing and dreaming. While that is a great place to start, being a goal-getter … Read more
This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.
Subscribe to & Connect with The Host of This Podcast! Apple Podcasts RSS Facebook Twitter LinkedIn Instagram Blubrry Stitcher Spotify TuneIn YouTube For any real success to happen we first have to believe in ourselves. The person you spend the most amount of time with in your life is YOU! Yet the person you are … Read more
We are always connected and most if not all buying decisions originate on the Internet. Whether it is through Facebook, a Google Search or other connected avenue, we get our first impression of most companies online. Therefore a good website is the start of building your credibility with your future potential customer. In fact, I would … Read more
Subscribe to & Connect with The Host of This Podcast! Apple Podcasts RSS Facebook Twitter LinkedIn Instagram Blubrry Stitcher Spotify TuneIn YouTube Our “wants” are the roadmap leading you to your idea of success. Without a clear understanding of what we require we don’t have a clear target. The problem arises when we try to … Read more