I continue to read about companies large and small who are struggling in this rough economy. Even some of the titans of the American economy like Sears are struggling (See this article by Tiffany Hsu in the LA Times about Sears being dropped from the S&P 500). I know our economy is down, but many companies are actually thriving so what sets them apart?
So when I recently had an issue with a purchase from Sears.com, I was shocked at the level of service (or lack thereof) that I received. I thought to myself, “no wonder Sears is struggling”. I used to view Sear as my go-to place for all sorts of items, but now I have decided to never shop there again. I wonder how many other people have decided that and then I wonder if that is truly the reason that they are struggling. Let me chronicle a couple of key points of what not to do and then also give you some of my thoughts on what to do.