Lead with Confidence

Lead with Confidence

Leadership is a funny thing and honestly, most “leaders” or managers of people get it completely wrong. We have this vision of a leader in our society of these hard-nosed,hard-charging, yelling and screaming “get it done” type people. These are called the Heroic Leaders and these are the leaders we have learned about since school … Read more

Getting Links to Open in A New Tab

Getting Links to Open in A New Tab

A tip I give when building a website is to make sure all external links open in a New Tab, as opposed to people just leaving your website to go check something out that you suggested they click on. A great example of this would be links to your social media accounts. We will use Facebook as an example. They currently have 2 BILLION monthly active users. I’m guessing you have fewer people coming to your website monthly. So they don’t need any help from you. But you do want people to check out your Facebook page so you link to it from your site. Then they go to check it out and you have them leave your site to go there. Then they get a notification from Facebook that the latest Cat Video is live and now they are down that rabbit hole. They completely forget about your site. If you had Facebook open in a new tab, they could go watch their cat videos, then when they are done they would see your site in their tabs and remember that they needed to buy 10,000 shirts from you. So here is how you do it.

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Printing & Pressing A Sublimated Award Plaque

Printing & Pressing A Sublimated Award Plaque

With dye-sublimation, you can turn any image into a vibrant and permanent memento or piece of art! Take a look into the printing and pressing process of one of the most popular items, an award plaque for sports teams.

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IS IT POSSIBLE TO BUY A GOOD/CHEAP (INSERT PRODUCT HERE)?

Is it possible to buy a GOOD/CHEAP (Insert Product Here)?

If you spend any time on the industry message boards or Facebook groups, the overwhelming theme for most people’s questions about equipment or supplies revolves around “I got the cheapest press I could find”, or “what do you think about this cheap ink?”. Unfortunately engaging in a conversation about the “cheap” item will end up poorly, and there will be someone who has made it “work”. I tend to move along and just worry that we will have another person in our industry who is going to struggle to create a successful business long term.

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Items Needed for a Successful Laser Transfer Business

This list is a fairly complete list of all the parts and accessories a company would need to have a successful transfer business. This list is for a professional shop set-up that should be able to handle most jobs that are right for laser transfer. This would include light garments, dark garments, and hard surface items. Please note that as of the writing of this post, I do not have any stake in any of these companies and do NOT sell any of the products. These are just my opinions from past experience.

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Print on Demand to Make More Profit

Print on Demand to Make More Profit

Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, so here are some tips, tricks, and examples for you.

What is the printing on demand market? The print on demand market is when you travel to an event or specific location to be with potential customers and decorate apparel or other items on the spot. This can be as straightforward as having pre-done transfers so you can heat press the customers chosen transfer onto their chosen shirt size and color. It can also be as intricate as having online design tools and templates with the ability to do onsite photography to then digitally create items like photo panels, cell phone cases and again even apparel. Typically, this market is serviced by a heat press and transfers and/or digital decoration, noting occasionally, screen print garments are done.

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Hiring New Employees

Hiring New Employees

Hiring new employees is probably the hardest thing any small business will ever do. Attracting the right employees and retaining them is as important if not more than attracting and retaining customers. These employees not only will be interacting with you and the rest of your staff, they will also be interacting with your customers and other stakeholders, so finding the right fit at all levels of jobs in your company is crucial. Yet, the act of hiring new employees is many times and after though and just something that is done when you absolutely need help. Here are a few tips:

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All-Over Dye Sublimation - Why, How and What

All-Over Dye Sublimation – Why, How and What

As a relative newbie in the garment decorating industry (only 16 years so far) I find that sometimes discussing decoration with the veterans (old guys as my friend Terry Combs, who is an old guy, likes to say) can be an interesting conversation. Many are hardcore screen printing or some will even dip their toe … Read more

Ghosting Busting

Ghosting Busting

Ghosting, a term that will send shivers down the back of most sublimators because it typically means that you just ruined a blank that could have cost you $5, $10, $20 or more. With the recent release of the new Ghostbusters movie and my son dressing up as a Ghostbusters for Halloween, I thought now … Read more