AI is all the rage lately because of how much it is transforming the way things are done. It is both scary and wonderfully amazing at the same time. And what it is for sure is a technology that is here to stay and it will continue to change the way things are done. I realized that scared or not; I had better embrace it and lean into utilizing it. And unlike some who utilize AI to write all of their articles and blogs, I still write my own. But that is not to say that it is not an extremely useful tool for ideas, help in editing, and even just digging down deeper into things you want to learn and know. Of all the AI technology popping up, I have found myself using ChatGPT the most. And no matter how amazing it is or will become, it is like all things that require an input, garbage in, garbage out. The better your prompt, the better your results.
Day #1 (9/18/23) – Define Your Customer: Let’s kick things off by getting to know your IDEAL customer. We’re not just talking about who they are, but what they love, what they need, and what makes them tick. This isn’t about casting a wide net; it’s about precision. By understanding your customer to a T, you’ll be able to craft messages that hit home, find them where they hang out, and save yourself a bunch of time and money in the process.
Day #2 (9/19/23) – Define Your Brand: Day two is all about your brand, and no, we’re not just talking about picking out pretty colors or fancy fonts. Your brand is your company’s heart and soul. It’s your core values, your unique personality, and how the world sees you. We’ll help you dig deep and define your brand in a way that resonates with your ideal customers.
Day #3 (9/20/23) – Pick Your Path: Alright, now that we’ve got a clear picture of your customer and your brand, it’s time to figure out the best way to bring them together. There’s no one-size-fits-all marketing strategy, so we’ll explore different platforms and approaches to find the one that fits your business like a glove.
Day #4 (9/21/23) – Set your Plan: With all the groundwork laid, it’s time to put the pieces together and draft a killer marketing plan. We’ll look at key dates and events that can drive customers your way and help you map out a strategy that keeps your business buzzing all year round.
Day #5 (9/22/23) – Implement and Evaluate: Last but not least, it’s time to roll up our sleeves and get to work. We’ll equip you with the tools and resources you need to put your plan into action. But remember, a plan is only as good as its execution and the lessons learned along the way. We’ll show you how to track your progress, make tweaks on the fly, and stay ready to pivot or seize new opportunities as they come.
Action Accelerator Challenge
As the holiday season approaches, it’s time to turn up the heat on your marketing plans. From September 25th to 30th, join us for a power-packed week of focused action and accelerated progress over in the Private Member’s Group. This isn’t your average challenge. Picture a bustling workshop, much like Santa’s own, where each member of the OSG Squad is an elf working diligently to perfect their marketing plan. Each day, we’ll release a ‘Get It Done’ video in our private Facebook group, sparking a flurry of focused activity.
And the best part? If you stay committed and complete all five days of the challenge, you’ll earn a free review of your plan from us in the first week of October. It’s our way of saying ‘Well done!’ and ensuring you’re all set to sleigh your 4th quarter goals.
So, are you ready to join the Action Accelerator Challenge? Let’s harness the holiday spirit and make significant progress together. It’s time to Get It Done and make this 4th quarter your most successful yet! Check out the Membership Program by CLICKING HERE!
There’s a lot to learn when it comes to small business. Everyone’s got their own take, perspective, and skill set so what is it that Aaron Montgomery can provide for YOU to succeed, learn and thrive in small business? Take a moment to listen to this initial episode of Small Business Saturdays to understand the insight, viewpoint, and lessons Aaron shares, how Aaron will share, and more! It’s the very first episode of The Small Business Saturdays Podcast and we’re eager to know what you think of it!
Finding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller or sublimator, owning your niche is extremely important to your success. The wall of content and noise that is prevalent in today’s social media driven society makes … Read more
Developing a Marketing Funnel The reason I explore a lot of these topics is because as I was learning about them and hearing them being talked about, it all sounded like a foreign language to me. I thought to myself, I work with a small business and these things are for the big corporate companies … Read more
Google Ads vs. Facebook Ads Why specifically Facebook and Google Advertising? When we think of digital marketing we think of Google and Facebook. Both of them being dominant in their respective fields. Googling has become a verb all on its own. When we look for a new restaurant, I no longer tell my wife, “Hey … Read more
Quitter’s Day is the second Friday of January each year. Quitter’s Day is set aside to recognize those who set new year goals and fail to achieve them. The tradition of setting New Year’s resolutions began 4,000 years ago with the ancient Babylonians. The idea for Quitter’s Day is to encourage and support those who have given up on their New Year’s resolution or goal to try again and ultimately succeed. Research has shown that people quit their resolutions for the year, and many good intentions are abandoned in about 2 weeks. Because this is only 3% of the entire year, which seems so tiny, it made me wonder why so many people want to improve their lives, businesses, and communities, yet for all our best efforts; we run out of willpower in only 2 weeks.
Yes, you read the title correctly, I’m saying sweat the small stuff, not DON’T sweat the small stuff. In this column, I want to talk about how little things can make a big difference. By focusing on the small stuff, not only will it improve your business, but it will make your lives easier. You will not be constantly faced with huge daunting tasks or attempting to make large changes in your business.
Understand How to Use Digital Decorating to Improve Perceived Value I have been a proponent of digital decorating since being involved with some of the early commercially viable direct to garment printers in 2004. Then I fell in love with sublimation, vinyl, and bling as embellishment methods starting in 2010. That is not to say … Read more